Will partnerships and collaboration help save some bricks & mortar retailing?
Sharing the space, means share the cost and lower the risk.
No doubt the consumer can still click… but does this type of collaboration create an experience which consumers will buy into and visit on a regular basis?
The ranges and Iceland both offer home delivery and no doubt click & collect too but have created this new experience with more reasons come on in!
Partnerships are nothing new in the forecourt & convenience market:
This is becoming a common sight in roadside retailing.
Taking space and filling it with experiences is proving successful across the retail sector.. check out https://www.boxpark.co.uk/