Westons Cider launches Rosie’s Pig Raspberry Roller Cloudy Cider
Westons Cider is adding to its Rosie’s Pig range of refreshing cloudy ciders with the launch of Rosie’s Pig Raspberry Roller Cloudy Cider, following the success of the existing flavoured range since its launch in 2016. The new Raspberry and Cucumber flavoured cider also taps into the huge growth of berry-flavoured ciders, which now account for 87% of all fruit ciders sold*.
The Raspberry and Cucumber flavoured Rosie’s Pig Raspberry Roller Cloudy Cider joins existing Rosie’s Pig cloudy cider range flavours: Flat Tyre Cloudy Cider with Rhubarb, Handbrake Cloudy Cider with Damson and Rusted Wheel Cloudy Cider with Cherry, as well as its original apple-flavoured Rosie’s Pig Cloudy Cider (on-trade only). While the flavoured ciders were originally launched as limited-edition products, the four-strong range is now being launched on a permanent basis, due to its all-year-round appeal.
Rosie’s Pig Raspberry Roller is a refreshing berry flavoured cider with citrus notes, creating a well-balanced, easy-drinking cider with a fresh finish. Like the rest of the range, the still, cloudy cider comes in both a 330ml can (on and off-trade) as well as a 10-litre, fridge-friendly, bag-in-box format (on-trade only) with an ABV of 4%.
Designed by Cheltenham-based design agency BOS (Brand on Shelf), Rosie’s Pig Raspberry Roller’s pump clip, like the rest of the range, features the iconic Rosie’s Pig, which was Westons Cider’s original delivery truck.
Tim Williams, Rosie’s Pig brand manager, says: “We are very excited to be bringing Rosie’s Pig Raspberry Roller Cloudy Cider with Raspberry and Cucumber to market. The fruit cider category is growing at +10% year-on-year and the category now accounts for 27% of all cider sold*. The Rosie’s Pig range flavours of Rhubarb, Damson, Cherry, and now Raspberry and Cucumber will help to add further growth to the fruit cider category, bringing in new drinkers across all age groups.”
Westons Cider unveiled a new corporate brand identity in October to reflect the significant changes the business has undergone over the past seven years and to support its ambitious plans to grow the business by +40% by 2023, to reach in excess of £85m.
The cider producer is run by the fourth generation of the Weston family, which has been producing premium quality cider from its mill in Herefordshire since 1880. Westons Cider makes a broad range of premium ciders, including a leading portfolio of brands; Stowford Press, Wyld Wood, Henry Westons, Old Rosie, Rosie’s Pig, Caple Rd and Mortimer’s Orchard.
*All figures used are from Westons Cider Report 2017 Winter Update (December) figures, which uses CGA Strategy data, P8 2017, IRI data to 14 October 2017, and Global Data September 2017.