VITAMIN WELL ESTABLISHES UK OFFICE To launch Sweden’s market leading functional food and drink brands NOCCO & Barebells

Vitamin Well AB the company behind Sweden’s market leading functional drinks brand NOCCO (No Carbs Company), has established its first UK office. In Sweden, Vitamin Well AB develops, produces, and markets vitamin and mineral enriched beverages as an alternative to sodas, juices, and other still drinks.


In the UK, NOCCO will be distributed alongside Barebells, the award winning Swedish functional food and snack brand.

NOCCO is a tasty functional sugar-free beverage, enriched with vitamins and BCAA (branched-chain-amino-acids, designed to reduce the rate of muscle breakdown after exercise and trigger protein synthesis). NOCCO is the number one functional drinks brand in Sweden and is available in 31 countries.


Barebells is an award-winning range of protein enriched low sugar options for snacks, breakfast and dessert. The range includes milkshakes and bars along with a newly developed, no added sugar, low lactose, protein pudding concept.


The UK team is headed up by Matt Hollier, Managing Director UK & Ireland Vitamin Well Limited. Matt was formerly the Commercial Director of 9Brand Foods and has a wealth of experience working with brands such as Red Bull, Monster, and Pepsi.


Says Matt: “Traditionally BCAA enhanced drinks have only been found in the specialist sport/fitness channel. NOCCO will be meeting the demand for ‘on the go’ sports nutrition function that actually tastes great. We will be developing availability throughout the UK: in gyms, supermarkets, forecourts and independents appealing not only to consumers who know about sports nutrition and want BCAA’s but also to a mainstream health aware audience.


NOCCO and Barebells offer incremental value growth by bringing new health conscious consumers into traditional categories like energy drinks and protein bars.”


NOCCO is available in 4 great flavours: Tropical, Red Berries and Pear (Caffeinated Version) and Citrus & Elderflower (non caffeinated) and retails at £2.49



As part of the launch marketing activity, NOCCO is bringing its famed Swedish NOCCO Training Day to Regent’s Park partnering with sports ambassadors, DJs, Heck Foods and Eleiko, Swedish brand provider of gym and fitness Equipment. NOCCO is also starting its nation-wide student ambassador program.


Author: kimbarnard

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