UK Gets Dark ‘n Stormy®
With the growing premiumisation of the ready-to-drink (RTD) category, Love Drinks is kicking off a year of innovation with the launch of the Goslings Rum Dark ‘n Stormy® RTD cocktail in the UK.
The iconic Dark ‘n Stormy® is Bermuda’s national drink and a trademarked cocktail, which mandates the use of Goslings Black Seal Rum. The name is said to have originated when an old salt observed that the rum floating on top of the ginger beer was the “colour of a cloud only a fool or a dead man would sail under.”
The famous, one-of-a-kind rum cocktail is now available in a sleek and convenient 250ml can (case of 24) with an ABV of 4.5%. The Dark ‘n Stormy® RTD is made using Goslings Black Seal Rum and Goslings Stormy Ginger Beer. The new line has an RSP of between £2.00 – £2.25.
A true taste of Bermuda – it’s the genuine cocktail with no mixing and no ice required and is being targeted at both the OFF and ON-trade.
Emily Gosling, Gosling Global Brand Ambassador and 8th generation family member said: “It’s an exciting time for the rum category with increased consumer interest in the intricacies, provenance, serves and heritage behind the drink. For lovers of the Dark ‘n Stormy® or for consumers looking to discover what the rum category has to offer, this launch provides them the perfect solution.”
Ellie Jones, Marketing Manager at Love Drinks, said: “The Dark ‘n Stormy® is a classic and much-loved rum cocktail that is synonymous with Bermuda but that is now enjoyed around the world for its simplicity, spice, flavour profile and refreshment value. Made with the same passion that has helped the 8th generation family business become one of the most-loved and recognisable rum brands in the world, I believe this new Goslings Rum Dark ‘n Stormy® will provide the perfect platform for the brand to reach new consumer groups and become a big player in the exciting premium end of the RTD category.”