TIC TAC LAUNCHES ‘OPEN HOUSE’ POP UP EXPERIENCE
Win a pair of tickets to the VIP launch party on 14th June
This June, Tic Tac is launching a pop up with a difference in Covent Garden. Inspired by the brand’s new ‘Open up’ campaign, the Tic Tac Open House is an interactive experience designed to encourage people to open up in a fun and light hearted way.
Upon entering the Tic Tac Open House, fans will have the unique chance to immerse themselves in the colourful world of Tic Tac. They will be able to take a peek into the archives to discover what has made the brand a household name for almost 50 years!
For the first time ever, guests will be invited to create their very own bespoke Tic Tac flavour mix from a choice of 10 individual flavours. These will include favourites such as Fresh Mint, Orange, Passion Fruit and Cherry Cola, which can be combined together to create a completely new combination.
Guests can then personalise their unique pack with a light-hearted message on the label, to help them ‘open up’ in a fun way and share their special personalised treat with their favourite person. Fans will also have the opportunity to inspire the flavours of the future by sharing their flavour combination ideas. The most creative suggestions will be shared with Tic Tac’s Research & Development team for potential future innovation.
The taste journey continues with a ‘Mixers’ cocktail bar, inspired by Tic Tac’s famous flavours and a socialising area to bring the Tic Tac experience to life. Learn interesting facts about the brand, sit back and relax while sipping on your exclusive cocktail.
Guests will also be encouraged to ‘Shake their Tic Tacs’ in the Tic Tac GIF photo booth. There will also be an opportunity to win a pair of tickets to Elrow, the hottest music festival of the summer, for anyone sharing their GIF using the hashtag #TicTacOpenUp (T’s and C’s apply).
Also making an appearance at the VIP event will be a special celebrity guest – keep an eye on our social channels for the big reveal! (@FerreroYPS)
To reward its loyal customers, Ferrero is launching a competition for retailers to win two tickets to the VIP launch, taking place from 6-8pm on Thursday 14th June.
Levi Boorer, Customer Development Director at Ferrero UK and Ireland, comments: “Tic Tac is a recognised and established brand, with almost 50 years in the market. The event heroes the iconic brand and allows us to showcase the highlights that makes Tic Tac so special.
Our retailers are an incredibly important part in the success of our brand and as this campaign is all about ‘opening up’, we thought it would be great to celebrate the unveiling of the event with them.”
To enter the prize draw, retailers simply need to visit www.yourperfectstore.co.uk, T&C’s apply. The competition opened on Monday 21st May and closes on Thursday 7th June 2018.