THORNTONS EXPANDS INTO TABLETS CATEGORY, WITH FLAVOURSOME OFFERINGS

 

 

Thorntons is expanding its portfolio with the launch of its range of premium tablets. With an established reputation in the boxed chocolate category, Thorntons Tablets will allow the brand to capitalise on the +2% growth seen in the tablets category in 2018, which is currently worth £603m[1].

Crafted with expertise and knowledge, Thorntons Tablets will be available in four distinct and popular flavours; 70% Dark, Caramel Cheesecake, Honeycomb, and Orange Crisp (all 90g with an MRSP of £2.00). Each tablet is packed full of the finest whole ingredients enveloped in thick chocolate to offer shoppers a moment of pure relaxation.

 

The Thorntons tablet have been developed with a younger audience in mind, and is the perfect partner for a treat for ‘me time’. With a distinctive square shape and eye-catching packaging, the range will deliver excellent stand out on shelf, while reinforcing the premium credentials of the products inside.

Levi Boorer, Customer Development Director at Ferrero, comments: “The launch of Thorntons Tablets is an exciting proposition for shoppers, as it offers a premium product with intense flavours and a great texture. We know that tablet bars are incredibly popular amongst shoppers, and we’re confident that expanding the expertise of Thorntons into the format will bring more consumers into the category.[2]

 

Thorntons Tablets are available from now in Bestways.

[1] Scantrack data to 52 WE 03.11.18

[2] Scantrack data to 52 WE 03.11.18

Author: kimbarnard

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