The Vapouriz Group unveils an innovative retail format for its Vapestore division
The vaping company is planning to implement the new format in several locations
Today, Vapouriz Group, one of the UK’s leading vaping companies, unveiled the latest retail offer from its Vapestore division: its first shop within a shop format. The 300 sq. foot store is at the Waterlooville BP Service Station, in Waterlooville, Hants. It is the first of six ventures that sees Vapouriz Group join forces with the Rusdene Group to bring Vapestores to petrol forecourts across the Solent area.
The partnership will see six Vapestore retail outlets opening over the next six weeks, from the whole store within a store format at Waterlooville, to a gantry and small display cabinet solution at the Meon Hut service station.
“The Rusdene Group have been a pleasure to work with,” commented Brett Horth, Vapouriz Group CEO, “the partnership brings together two great brands. It combines the vaping expertise and experience of our group with the already engaged vaping consumers that Waterlooville has. This shop within a shop format, a first for the vaping industry, is a logical extension of the current retail offer. We are looking forward to further developing our retail solutions arm across the country.”
Customers can expect the full Vapestore experience; the Waterlooville staff have been fully trained by Vapestores’ in-house trainers on all the available products and will be presented in Vapestore uniforms.
Oliver Lodge, Rusdene Managing Director continues, “This has been a fast-paced venture, from initial conversations to opening the first store within a store at Waterlooville took only eight weeks. Vapouriz has been great to work with by understanding what we need and how they can support our business needs.”
The vaping industry received a further boost in January, with a report from Public Health England saying that smokers were more likely to quit with vaping products than gum or patches. With POR in excess of 50% across the majority of our e-liquids range, it is potentially a very profitable category.