The UK’s leading premium crisp brand[1] is making an experience of Single Serve snacks

KETTLE® is launching an on pack promotion this spring, giving away exciting experiences in partnership with Virgin Experience Days.

KETTLE® Chips single serve bags are a great way for retailers and the on-trade to add value by trading up consumers’ on the go snacking, whether lunch times or as a treat for any occasion.

The ‘Real Food Experience’ promotion, which will run on over 20m single serve, price-marked packs and multipacks, will give shoppers even more reason to purchase KETTLE®.

When entering the competition, consumers will have the chance to win one of hundreds of real food experiences, including a champagne reception for two, cookery classes and wine tasting. To make sure there’s something for all, everyone that enters will receive a 20% discount code to be used on the Virgin Experience Days website, perfectly complementing the ‘treat’ mentality and occasion of snacking.

Sarah Beck, Kettle Foods channel manager, says “This on pack promotion is value-adding for consumers, with great on shelf stand out and a compelling, generous prize from a household brand – Virgin Experience Days. In the impulse channel we saw great results from our on pack promotion last year and we’re confident this will see similar success.”

Liam Howard Jones, Head of Marketing at Virgin Experience Days, commented “We’re delighted to be partnering with KETTLE® Chips on the Real Food Experience campaign.  We know people want to invest more time together enjoying new experiences, so we’re sure the competition to win great foodie experiences, including cookery masterclasses, tastings and meals out, will be a big incentive in KETTLE® Chips’ campaign.”

Entries into the competition are open until the end of July, with discount codes valid until the end of September.

 

[1] IRI Marketplace, 52 w/e 30th December 2018

Author: kimbarnard

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