THE MOST WONDERFUL TIME FOR CONFECTIONERY SALES
Tangerine Confectionery is giving retailers the gift of maximised sales with its Christmas confectionery offering, including festive sharing tubs and new formats of its most iconic brands.
Tangerine has launched the seasonal Barratt Tub (RRP £4, 750g), offering the ultimate assortment of confectionery favourites. Easy to reseal and ideal for gifting, the new tub contains classic consumer favourites including Dip Dab, Refreshers, Fruit Salad, Black Jacks, and mini bags of Milk Bottles, Shrimps and Bananas. The Barratt Tub also includes newer sweet formats, such as the Fruit Salad Softies, offering a soft gum variation on the classic. The new tub is an upgraded format from last year’s carton, and is expected to fly off retailer shelves.
In addition, Tangerine has also launched the Barratt Retro Tub (RRP £3, 630g), offering an alternative option at a lower price point for shoppers. It includes only the most iconic retro brands in the Barratt portfolio, the ideal hit of nostalgia for those who remember the sweets with fondness. Both tubs offer a wide range of sweet formats including chews, sherbet and gum confectionery, and are ideal for sharing with family and friends at Christmas.
Two of the most popular Barratt brands – Wham and Fruit Salad – are being launched in a new tube format (RRP £1, 105g) designed to drive impulse sales and appeal to consumers on the hunt for stocking fillers. And finally, the Liquorice Novelties box (RRP £3.49, 270g) is back by popular demand from its loyal fan base. With each piece handcrafted at Tangerine’s Pontefract factory, it’s the perfect gift for liquorice lovers – and was Tangerine Confectionery’s second bestselling sharing product last year, with sales growing at 66% year on year.
Russell Tanner, marketing and category director at Tangerine Confectionery, said: “Christmas represents a peak buying period for confectionery, as our reports show family spend on seasonal confectionery increases by 6% year on year.[i]
“Parents look forward to making sweet memories with their children at Christmas, and nostalgia for their favourite brands is a key sales driver. Many consumers will be eager to indulge in the sweets they loved when they were younger, and introduce their favourites to their own children.
“Barratt is at the forefront of the market and the upgraded seasonal range offers a host of family favourites, with options perfect for all occasions, including sharing, gifting and stocking fillers. We expect the Barratt tubs to fly off shelves this year, offering a great selection of retro classics, suitable for confectionery lovers of all ages.”
For stockist details or more information on Tangerine’s range of retro confectionery, please call 01977 692500.