THE CHRISTMAS COUNTDOWN STARTS EARLY WITH COCA-COLA

 

Coca-Cola European Partners is kicking off the Christmas countdown with a new festive flavour for Coca-Cola zero sugar and an on-pack promotion across the Coca-Cola portfolio, offering consumers the chance to win tickets to Capital’s Jingle Bell Ball in December.

In Mid-October, a Cinnamon Limited Edition variant will be joining the Coca-Cola zero sugar portfolio, which was the fastest-growing cola brand during Christmas 2017[1]. The launch builds on the success of the Coca-Cola zero sugar Vanilla, Cherry and Peach variants and will help retailers tap into the rise in carbonated soft drink sales around the festive season[2].

 

Available in a 1.25l PET pack format, the Soft Drinks Tax-exempt Coca-Cola zero sugar Cinnamon variant will combine one of Great Britain’s top festive flavours[3] with the much-loved, sugar-free taste of Coca-Cola zero sugar. The limited-edition festive packs will feature a bespoke red and gold design to highlight the premium new flavour and specialness of the Coca-Cola brand.

 

From mid-October, Coca-Cola will also be offering people the chance to win a pair of tickets to Capital’s annual Jingle Bell Ball, which will see the world’s biggest hit music artists perform live on stage. Last year, the event sold out in record time as Capital listeners snapped up tickets in under 45 minutes – so winning them in 2018 will make this Christmas, one to remember.

 

The on-pack promotion will feature across on-the-go packs of Coca-Cola original taste, Diet Coke and Coca-Cola zero sugar* for five weeks. Consumers can enter a unique code online to be in with the chance of winning a pair of tickets daily.

Simon Harrison, customer marketing director GB at Coca-Cola European Partners, said: “Last Christmas total Colas grew by 5.4%[4] making it a must-stock segment for retailers. We’re confident that with the early arrival of a our great tasting Cinnamon variant and Capital’s Jingle Bell Ball on-pack, the festive season will get off to a flying start for our customers. We’ll be back in November with even more activity that will keep Coca-Cola at the centre of Christmas celebrations for both consumers and retailers”

 

[1] Neilsen Total GB – 4 weeks ending Dec 20th 2017.

[2] Kantar Worldpanel 8weeks to 31st December 2017

[3] Google Trends December 2017 data

[4] Kantar Worldpanel 8weeks to 31st December 2017

Author: kimbarnard

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