TETLEY’S new identity

Carlsberg UK is unveiling a new identity for iconic beer brand, Tetley’s this spring. Marking a new chapter for the historic brand, which was established in 1822, the new design will be rolled out across the entire portfolio.


The new logo and branding is an interpretation of the Tetley family’s original coat of arms, using symbols inspired by their previous business as maltsters and used in the company’s logo for the first 80 years of its existence.

The new look Tetley’s will appeal to those looking for a recognised, trusted brand in a market with a proliferation of ale brands, offering great value and a high-quality ale, coupled with a contemporary look and feel. With the newly refreshed look, Tetley’s will still live by its founder Joshua Tetley’s mantra ‘quality pays’ and centuries on will still produce its signature double strain yeast, giving Tetley’s beers their unique taste.

Author: kimbarnard

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