TANGERINE PROVIDES BAGS OF CHOICE WITH NEW MULTIPACK RANGE
Tangerine Confectionery has launched a new range of multipacks designed to target the family market with portion-controlled mini bags of classic favourites.
The four ‘Bag of Bags’ multipacks will each contain 11 mini bags of the same variety. These include the instantly recognisable Shrimps & Bananas (176g) and classic children’s favourites, Mini Bears (198g) and Jelly Beans (165g).
Building on the popularity of milkshake flavoured sweets, Tangerine is also launching Strawberry Milkshake Bottles in a multipack format (176g) as well as a 180g hanging bag. These will offer a modern twist on the popular milk bottle sweet with a strawberry flavour – a taste that has grown in popularity by 37 per cent year-on-year, according to IRI.
The products have been designed to take advantage of the increased demand for the ‘bag of bags’ multipack format, currently growing in market share by 13 per cent year-on-year according to Kantar, and anticipated to expand further over Halloween.
This growth has been driven by parents looking to portion control their children’s treats, as well as adults looking for a low-calorie on-the-go snack with Tangerine’s mini bags are all under 65 calories per bag.
Russell Tanner, marketing and category director at Tangerine Confectionery, said: “We recognise that many consumers are trying to monitor the amount of sugar they consume and offering options that cater to these needs is a key driver for our new product division.
“Mini bags offer a controlled way to enjoy popular sweets and are perfect for families looking for pre-portioned treats for children, or adults looking for a calorie-controlled sweet snack. And with Halloween round the corner, we anticipate these will prove especially popular for trick-or-treating.”
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