Supermalt to get the party started with launch of new carnival on-pack summer promotion

British summer time brings together food, drink, music and celebration as the nation embraces carnival season. Now, many partygoers’ favourite tipple, Supermalt, has joined in the fun by launching a carnival themed on-pack promotion with prizes including Caribbean holidays, carnival breaks and merchandise.Supermalt - 6x330ml bottles (2018 Summer Promotion) - Mid

 The limited edition 6x330ml packs will be on the selves from 01st July 2018 – 30th September 2018 and feature a unique carnival inspired design. For the first time, Supermalt is offering consumers the opportunity to win some truly amazing prizes including a top prize of a Caribbean Holiday with tickets to the Trinidad Carnival, two premium economy return flights, five nights in a 4* hotel, transfers and spending money.

 On sale throughout the summer, the most popular time for Supermalt consumption, the promotional packs are available to all outlets. Each bottle features a unique code inside the cap, which can be entered online at for instant notification. Consumers collect twenty individual codes for a special Supermalt bottle opener and a chance to win.

 With its iconic heritage branding and loyal following, particularly amongst the Afro-Caribbean society, Supermalt has a long association with carnival, music and celebration. The ‘Live Up’ summer campaign of recent years has been taken to the next level in 2018 with the launch of the Carnival on-pack promotion.

 Split into three tiers, the prizes include a top tier of 3 x Caribbean Holidays (as above) and a second tier of 3 x European breaks to the Rotterdam Carnival including two economy flights from the UK, two nights in a four star hotel, transfers and spending money. The third tier of the competition includes 100 x Official Supermalt tee shirts.

 Neil Lunn, UK Trade Marketing Manager at Supermalt comments: “Supermalt has always had a close link with carnival, supporting many of the main events across the UK for a number of years. The celebrations, music and general festival theme resonate with our iconic brand and the launch of the on-pack promotion and wider site activation will help to drive this opportunity for operators.

 We have run summer promotions and competitions for a number of years, seeing a significant uptake particularly with the on-going ‘Live-up’ campaign. This year’s promotion is our biggest and best yet, as we are giving away some incredible prizes, including three chances to win a five night Caribbean trip to the Trinidad Carnival – the ultimate in colour, costume and celebration.”

 The limited edition packs are available nationally through a network of wholesalers and the promotion will run from 01st July to 30th September 2018. A full range of point of sale is available to support a Supermalt listing and regularly sampling events and nationwide publicity will further support sales during this key trading period.

 For more information on Supermalt, please visit or email

Author: kimbarnard

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