STARBUCKS TELLS FRAPPUCCINO FANS: THIS TIME IT’S PERSONAL
The Starbucks Show Your Flavour campaign launches allowing fans to decorate their own chilled Frappuccino bottle – then share their designs on Snapchat and Instagram
From June, supermarket and grocery store shoppers can look out for special packs of their favourite bottled Starbucks Frappuccino flavours – all of which come with a selection of brightly coloured stickers that let customers make their bottle their own.
From emojis to hearts and summer sunglasses, anyone who picks up one of the limited-edition packs will be free to let their creative juices run wild as they decorate their drink with their own eye-catching designs. They can then share their designs on Snapchat or Instagram with the hashtag #myfrappuccino.
Charlotta Oldham, senior marketing manager RTD, Starbucks EMEA says:“This campaign is all about inviting our customers to have fun this summer personalising their Bottled Frappuccino and sharing their designs with us on social media. We can’t wait to see the results!”
The Starbucks bottled Frappuccino range is currently available in 30 countries across Europe and the Middle East. The special packs will be available from June in supermarkets and grocery stores nationwide. The campaign will feature the following Starbucks bottled Frappuccino flavours: Vanilla, Mocha, Coffee and Caramel.
The Starbucks ready-to-drink range also includes:
Chilled Classics:Skinny Latte, Caffè Latte, Cappuccino and Caramel Macchiato.
Doubleshot: Doubleshot Espresso Black, Double Espresso & Milk and Doubleshot Espresso No Added Sugar.