SPAR taps in pale-rosé trend with new on-trend Méditerranée Rosé

SPAR UK has unveiled a new on-trend Méditerranée Rosé, to tap into the booming trend for Provence-style rosé wines.

This fresh, dry and floral rosé from the south of France will join SPAR’s Regional Selection range of wines this month (June), and is available now across selected SPAR stores.

The wine targets a key gap in the market, as Provence-style rosé is currently seeing sales growth of 16.5%.

Philippa Carr, Master of Wine at SPAR UK, said: “Our Méditerranée Rosé is set to be a hit with shoppers this summer, as whatever the British summer weather does, the trend is towards Provence-style salmon-pink wines.

“The wine works perfectly chilled as an aperitif or served with seafood or tomato and mozzarella salad, making it a fantastic addition to our retailers’ wine offerings this season,” she said.

The launch will be supported by PoS materials for retailers.

Author: kimbarnard

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