SPAR Brand’s new desserts are perfect continental sweet treat

SPAR Brand has unveiled three new on-trend dessert lines this month, in a move to drive growth in the continental desserts sector.

SPAR Brand twin-pack Profiteroles, Panna Cotta and Limoncello are available to SPAR retailers now, with an RRP of £1.65 and a promotional price of two for £3.

These new lines will sit alongside SPAR’s existing Tiramisu and meet shoppers’ demand for continental desserts.

SPAR Brand will also relaunch two of its popular desserts lines, twin-packs of Apple Crumble and Syrup Sponge.

With an improved recipe and introductory RRP of £1.50, these lines are an essential part of SPAR’s winter range, relaunching just in time for Christmas, said Joanne Cramer, SPAR UK Senior Brand Manager.

“While the desserts category is still an important one to convenience stores, we know that shoppers are increasingly seeing desserts as an occasional treat, rather than a regular one.

 

“That means both continental and seasonal products are driving sales in the category – a trend that we are tapping with our new and relaunched desserts,” she said.

 

Author: kimbarnard

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