SPAR Brand warms up autumn evenings with hearty soups

SPAR is helping shoppers keep toasty this autumn with the launch of a brand new range of soups in bestselling flavours.

With an RSP of £1.80, the soups are available in the top three market flavours in an ideal single serve 400g pot format.

The SPAR Brand soup range comprises:

  • SPAR Tomato and Basil Soup
  • SPAR Vegetable Soup
  • SPAR Chicken and Vegetable Soup

Joanne Cramer, SPAR UK Senior Brand Manager, said: “Our new 400g single serve tubs are very versatile, as they can be eaten throughout the day, whether it’s lunch on the go or for tonight’s tea.

“Our exciting new range of three delicious soups are made with traditional recipes, and are set to bring SPAR an incremental sales opportunity of £150,000 in year one.

“We are encouraging our retailers to offer all three products to help establish the range in store, as well as offering customers great choice at this key soup sales season.

“The regular 2 for £3 promotion scheduled regularly throughout the year will help drive sales and volume and we know our retailers will make the most of this own label opportunity,” she said.

Author: kimbarnard

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