SPAR Brand spices up evening meals with Tex Mex launch

SPAR is turning up the heat in the evening meals market with the launch of a brand new Tex Mex-inspired range.

 

SPAR Brand will tap the current trend for American-style food in the UK, with the launch of four new exciting products and an upgrade to one existing product.

The range will consist of a selection of main and side dishes, which can be combined to create a perfect Americana meal.

The SPAR Brand Tex-Mex range comprises:

 

  • SPAR Spicy Beef Burritos
  • SPAR Cajun Chicken with Potato Wedges
  • SPAR Dirty Fries
  • SPAR Mac ‘n’ Cheese Bites
  • SPAR Chipotle Beef Chilli Con Carne

Tex Mex main meals will be featured in the two for £5.50 deal and the sides will RSP at £2.50.

“The total evening meal market is growing at a rate of 5% year-on-year, offering retailers a fantastic opportunity to grow sales,” said Joanne Cramer, SPAR UK Senior Brand Manager.

“Americana has emerged as a new and exciting range in the evening meals market, gaining huge popularity in recent months,” she said.“The British public has really embraced this, so we are capitalising on the opportunity to help our retailers drive sales in the evening meals market.”

Available now in SPAR stores, the new line-up will be supported by an extensive marketing campaign to win a holiday to Mexico.

Author: kimbarnard

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