SNACK-A-JACKS’ REBRAND GIVES RETAILERS EXTRA CRUNCH

Snack-a-Jacks has strengthened its stand-out on shelf with a contemporary new look. The number one rice cake brand in the UK1 anticipates its new packaging design will increase shopper engagement significantly by highlighting the snack’s great flavour. With consumers increasingly reporting a heightened interest in their health and wellness[1], the brand has also called out the calorie content either per pack, portion or rice cake.

With a loyal consumer base and an impressive 48% repeat purchase rate[2], Snack-a-Jacks remain a popular choice among health-conscious shoppers who have driven a +38%2 growth of the Better For You segment.

Helen Strachan, Snack-a-Jacks Brand Manager, comments: “We are delighted to unveil our new eye-catching packaging that champions the flavour and calories across our portfolio. We’ve recognised that shoppers need a snack that can be enjoyed on-the-move and we hope they will be drawn to our new look which features images associated with the modern pace of life.

“Snack-a-Jacks is the perfect Better For You option for consumers; we know that this segment is growing and popularity of our flavour-filled rice cakes shows no signs of stopping. Jumbo’s contain 62 calories or under per rice and corn cake, and are packed with wholegrain rice and corn, making them the perfect option for shoppers seeking Better For You products.”

The new look range is now rolling-out on shelves across the portfolio.

[1] 7 top Health & Wellness concerns identified by 1,827 UK juice consumers aged 18-69

[2] Nielsen, Total Impulse MAT WE 01.09.18

*Pricing is at the retailer’s discretion

Author: kimbarnard

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