Mars Chocolate Drinks and Treats has today announced a new addition to its ice cream range, Skittles® Cooler.

Available from February 2019 as a wrapped handheld single, Skittles® Cooler combines a fruity flavoured ice cream, with crunchy pieces, wrapped in a refreshing strawberry sorbet made with fruit.


The announcement comes as the UK ice cream market continues to experience growth, with value sales up 15% YoY1. Wrapped handheld ice creams dominate the category, as the largest and fastest growing segment, now worth £720m1.


Michelle Frost, general manager at Mars Chocolate Drinks and Treats says:  “We are excited to introduce the Skittles® Cooler to the freezer for 2019. With a winning combination of a much-loved confectionery brand, real fruit innovation and the category’s leading segment (wrapped handheld) we are sure that this new sku will soon become a firm favourite”.


Skittles® Cooler joins other confectionery favourites in an ice cream format including the UK’s top ranking ice cream bar Mars®1, Snickers Ice Cream Bar®, Maltesers® Teasers®, Galaxy® Caramel, Bounty® Ice Cream Bar and M&M’s® Peanut in the freezer.


Skittles® Cooler Single is available from the end of February 2019. For all sales enquiries, contact SHS 01452 378500.


Skittles® Cooler Singles (case size: 20). RRP £1.76.

 1 IRI 52wk Value sales 5 Jan 2019 Total Market

Author: kimbarnard

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