• Fresh Food For Now Company is a one-stop solution bringing together market leading products to enable retailers to fully stock their food-to-go offering
  • The venture marks the evolution from the long established Ginsters van sales operation into a new brand, offering a broader range of food-to-go products including Samworth Brothers favourites such as; Honest Crust, Ginsters, Soreen, West Cornwall Pasty Co. and Pro2Go from SCI-MX
  • Operating across 16 nationwide sales offices, the company will complete 20,000 deliveries a week, supplying forecourts, motorway service stations, student union shops and convenience stores countrywide

British food manufacturer, Samworth Brothers has announced the launch of brand-new food-to-go business and delivery service, Fresh Food For Now Company. 

The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater for the on-the-go consumer.

Food for Now Van

The UK food-to-go sector is a growing market, predicted to be worth £22.8bn by 2023* and with consumer needs constantly evolving the transition to a business which encompasses a larger variety of brands comes at a timely period.


Fresh Food For Now Company will deliver some of the most loved food-to-go products to retailers across the country. The service will operate from 16 nationwide sales offices and will provide retailers with extensive category management expertise and flexible ordering systems. To further support retailers, Fresh Food For Now Company will also be launching a brand new website, offering essential advice and support for retailers and providing valuable market and customer insight. Soon, customers will also be able to use the website to submit orders in a bid to further simplify the ordering process.


Anthony Johnson, Managing Director of Fresh Food For Now Company says; “Our new offering is designed to make a difference at the fixture every day.  We pay special attention to evolving trends, ensuring we are able to supply a range of products that our retailers can sell and that consumers will love. We’re looking forward to providing personal and expert help for every customer – large or small. Our new flexible ordering system and in-store merchandising service will cater to the needs of all retailers, and ensure we are getting the right products in the right stores.”


Fresh Food For Now Company will be rolling out from 6th May 2019. For more information please visit:

Author: kimbarnard

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