Forecourt retailer Ali Bootwala is using top-selling micro snack Rustlers to drive food to go sales at the Jet forecourt and Londis convenience store in Coltishall, a village outside Norwich.


The countryside store, owned and managed by VAS Group, is located on a high street, attracting both regular customers and passing trade travelling to and from Norwich, many of whom are ‘looking for a quick snack’.

“Rustlers is a big part of our food to go offer,” says VAS Group Senior Manager Ali.

“We’ve sited the Rustlers food to go unit next to the Costa self-serve coffee machine, and close to a hot food cabinet, as a hot snack and hot drink go so well together.”

The Coltishall forecourt has only had the Rustlers unit for a few months, but customers are already making good use of it.

“The fact that it’s pre-programmed for all Rustlers best-selling products, but can also be used to heat other food as well, is a real bonus,” adds Ali.

“I’m also expecting that as the weather turns colder, even more people will be on the lookout for hot snacks such as Rustlers.”

Ali is also using Rustlers alongside sandwiches and pies to position his forecourt shop as a ‘proper convenience store’, not just a shop selling daily essentials.

“Chilled is a big category for our business and we’re expecting it go grow. Stocking major, well known brands such as Rustlers makes a bit of a statement and, more importantly, ensures we can meet demand for easy to heat snacks that can be eaten on the go,” adds Ali.

Ali is also intending to signpost Rustlers on the forecourt as well, to boost awareness as people approach the shop.

“We’ve recognised Rustlers’ potential and are keen to develop it as a key part of our food to go offer. Advertising it on the forecourt will really help.”


Author: kimbarnard

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