Rollover Teams up with Mission: Impossible this summer to shake up the Hot Food To Go category!
Rollover Hot Dogs is partnering with Mission: Impossible Fall Out (in cinemas 25th July) with a competition to win a romantic trip for two to Paris, including a helicopter tour from Paris to Versailles!
The Hot Dog trays will feature artwork from the movie and will direct consumers to the Rollover Facebook page where they will be able to enter a competition for a chance to win an exciting trip to Paris and other competitions to win plenty of Mission: Impossible movie goodies. This promotion will be further supported with POS in retailers.
Tony Owen, Sales and Marketing Director, shares his excitement: “This movie, starring Tom Cruise, is set to be one of the biggest releases of the summer and we’re extremely thrilled to renew our partnership with a film that our consumers will really love. It’s a fantastic promotion to make shoppers aware of the Hot Food To Go category and specifically Hot Dogs, which remain in huge growth due to the continued trend around Street Food.
The campaign will reach over 3 million shoppers. It will be supported by a fantastic POS pack to communicate the promotion in store, including promotional posters, that will really help retailers to recruit new consumers to the hot food to go category!
Mission: Impossible’s core demographic of 16-30 year olds matches our brand personality: young, lively, and fun. We expect a lot of engagement with our fans on this promotion and it will encourage new discussions at the point of purchase!”
The Mission: Impossible campaign will start on 9th July for 8 weeks.
The RRP is £1.99.