Robinsons Fruit Creations launches exclusive price-marked packs to the convenience channel

This month Britvic is officially launching Robinsons Fruit Creations in the convenience and wholesale channels, following the product’s ongoing success within the grocery sector. To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch.   

With twice the fruit content of regular squash, and some great interesting flavours, it’s the perfect everyday premium option for adults that’s worth paying a little bit more for.

 

Robinsons Fruit Creations is already worth over £20 million in retail sales value, making it the biggest soft drinks launch of 2018[1] and already a must stock for retailers. The Robinsons Creations PMP will sit alongside the core Robinsons range as a great option for shoppers looking for something different. It will also help retailers to drive more value into the squash category by encouraging shoppers to trade up. The product’s popularity among consumers has already been proven and resulted in it winning Product of the Year 2019 in the UK’s biggest Consumer Survey of Product Innovation for the Soft Drinks category[2]. Over 10,000 shoppers vote annually to crown the winning products in each category to earn the red seal of approval.

 

Trystan Farnworth, Commercial Director, Convenience and Impulse at Britvic, comments, “The Product of the Year accolade just further cements what an incredible launch Robinsons Creations was within the soft drinks category, and just how successful it has been across the past year. The launch of the price-marked packs comes at the perfect time as the range is back on TV until March, meaning the product is front of mind for shoppers.

 

Robinsons Fruit Creations £1.99 PMPs will be available exclusively to convenience retailers now across the 1L Orange & Mango and Peach & Raspberry flavours. Alongside this, the Robinsons core range also has a new price-mark deal of 2 for £2.50 within the channel running across the 900ml Apple & Blackcurrant, Orange & Pineapple, Tropical, Orange and Summer Fruits flavours.

[1] Nielsen Scantrack, Total Coverage, Value Sales, 52w/e 29.12.18

[2] Winner Soft Drinks Category 2019, Survey of 10,399 people by Kantar TNS

Author: kimbarnard

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