Retailers sales set to sparkle with J2O this festive season

J₂O’s favourite limited-edition flavour, J₂O Glitterberry, is back and this year it will be in-store much earlier than ever before. Available now, this allows retailers to add a festive sparkle to their stores whilst maximising seasonal sales opportunities such as Bonfire Night, Halloween and Christmas.

 J₂O Glitterberry

Last year Glitterberry took the market by storm and climbed the ranks to be the third best-selling SKU in the Adult Soft Drinks category over the festive period[1]. Although available for a limited time each year, Glitterberry made a huge impact in the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category[2]. This emphasises the huge opportunity for retailers to offer their customers something different for the festive season.

 

To support the relaunch of Glitterberry, J2O’s brand ambassador, Mojo, a cheeky cockney alpaca, is back again to remind consumers why J2O is at the heart of key social occasions.

 

In the run up to Christmas, Mojo will be back on air with a new, exciting advertising creative comprising of a 10 second Glitterberry edit that will feature on TV nationwide. This will be supported by a heavyweight shopper campaign, with a variety of in-store initiatives designed to encourage shoppers to ‘Find their Mojo’ with J₂O throughout the festive season.

 

Limited edition Glitterberry is a delicious blend of grape, cherry and winter spice flavours fused with edible gold glitter to provide an exciting festive drinking experience from the number one Adult Soft Drinks brand in the UK[3]. 

 

Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “J₂O is growing from strength to strength[4], with an average of  five J₂O products being sold every second[5], so it’s no wonder that customers keep returning, so much so that J₂O has the highest loyalty levels within Adult Soft Drinks[6]. We are excited to be on track for another fantastic festive season – especially with £2 in every £5 spent on J₂O within the Adult Soft Drinks category in the 4 weeks leading up to Christmas[7].

 

“We know consumers are more social in the run up to Christmas, as well as wanting to drink less alcohol over the festive season[8]. This Christmas we want to help retailers make the most of the sales opportunities this presents, as well as other key occasions like Halloween and Bonfire Night. The early return of J₂O Glitterberry certainly helps to do this so our advice is stock up now!”

 

For the latest news and updates, follow Britvic’s Trade Twitter account, @BritvicTrade, or visit www.britvic.com.

 

[1] Nielsen, Total coverage, Value Rate of Sale (ACWtd), within Adult soft drinks, 12 weeks, data to w/e 30.12.17

[2] Kantar Worldpanel, Take Home, £ Sources of Gains, Adult Soft Drinks, 12wks versus PP, Data to w.e. 31.12.2017

[3] Nielsen, Total coverage, latest 52 weeks data to 29.06.18, CGA Total Foodservice and Licensed, latest 52 weeks data to 21.04.18 Values Sales within adult soft drinks

[4]  Kantar Worldpanel, Take Home, Penetration, 24w/e data to 12.08.18

[5]  Nielsen Scantrack, Total Coverage 52 wks, Data to w.e. 04.08.2018 & & CGA Foodservice OPS, Out of Home, 52 wks, Data to w.e. 31.03.2018

[6]  Kantar Wordpanel, Total Stores, latest 52 weeks, value and volume, data to w/e 12th August 2018 * Loyalty defined as – % share of total spend on the product by its buyers of their total Adult Soft drinks spend

[7] Nielsen Scantrack, Total Coverage, value sales within adult soft drinks, 4 weeks to 30.12.17 data to 5th August 2018

[8] The research was conducted by Censuswide UK on behalf of Britvic and undertaken between 20th October 2017 to 23rd October 2017. Sample: 2,000 UK adults.

Author: kimbarnard

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