QUORN UNVEILS A VEGAN MASTERPIECE WITH ULTIMATE BURGER
Quorn®, the UK’s leading meat free brand*1, is unveiling the latest phase of its 2019 innovation pipeline.
Delivering an epic taste and texture experience, Quorn Ultimate Burger (227g) is vegan and comprises two great-tasting, thick cut quarter pounders that are succulent with the juice of “beets”, featuring a highly competitive rrp of £2.99.
“We’re now seeing the majority (52%) *2 of the UK meat reduce. With this launch, we believe we can drive penetration of the meat free category, by appealing to meat reducers, vegetarians and vegans alike with an innovative product that truly delivers on key attributes of taste, texture and appearance,” says Alex Glen, Marketing Director at Quorn Foods.
“Quorn Ultimate Burger makes it as easy as possible for consumers to reduce their meat consumption across key meal occasions, especially over the Summer BBQ period, and forms part of our key innovation platform, including recently-launched Fishless Fillets.”
Quorn Ultimate Burger is a source of protein and fibre, and unlike other plant-based burgers, it contains no soy.
The Ultimate Burger will benefit from Quorn’s £12 million brand support package this year, with dedicated marketing support including digital, video, PR and Social activity across the summer.
1: IRI Quorn Value Sales” (52/we January 2019)
2: YouGov December 2018 Data. % of population actively reducing their meat intake