QUORN™ LAUNCHES NEW CORE RANGE FOR CONVENIENCE
Quorn™, the fastest growing food brand in the UK’s top 50*1, has launched a new core range for the convenience channel to target the family meal occasion.
Gary Routledge, National Account Manager at Quorn Foods says convenience channel shoppers are increasingly looking for nutritious products they can use to make easy-to-prepare family dinners.
“Meat free is becoming more relevant to UK consumers with 47%*2 reducing their meat consumption. Health is a major driver of that, but so too is sustainability as consumers start to recognise the impact of intensive meat production on the planet.
“Our core range of five frozen Quorn™ products, developed specifically for the convenience channel, enables consumers to make their favourite tea time meals healthier and meat free,” says Gary.
“The range includes everyday favourites like Quorn™ Crispy Nuggets, which has recently been awarded “Netmums Recommends” by the mum’s website, Quorn™ Burgers and Quorn™ Sausages which are price-marked at £2.29 to provide a strong shared margin, and are ideal for healthier meal times. These are complemented by Quorn™ Cottage Pie and Quorn™ Lasagne ready meals.
“Meat free is one of the fastest-growing categories in frozen, and with Quorn accounting for over 49% of all frozen meat free sales,retailers can use Quorn™ as a beacon brand as part of their ‘meal for tonight’ offering. Frozen meat free products are also attracting new consumers into the frozen category, so it’s important that retailers stock products such as nuggets, burgers and sausages as these make the introduction to meat free really simple.”
Quorn™ is consistently one of the UK’s biggest media-spending brands which, alongside a significant increase in distribution, is a driver of record growth in the last 12 months. Retailers should stock up to take advantage of growing consumer demand for Quorn™.
The UK’s frozen meat free category continues to show strong growth, +15% YOY with annual sales now exceeding £193 million*3.
For retailers wanting more information on stocking Quorn, please contact: email@example.com