PREMIER RETAILER GRABS A SLICE OF THE ACTION AND MAKES MORE DOUGH
Chicago Town Pizza to Go proves a huge success with shoppers at new Booker concept store
Since the nationwide launch of Chicago Town Pizza to Go earlier this year, hundreds of convenience stores across the UK have contacted the company to have its latest hot and fresh Pizza to Go concept installed. Stores now selling Pizza to Go have reported high levels of consumer demand and impressive levels of repeat sales.
One high-performing Pizza to Go convenience retailer is Imtiyaz Mamode of Premier, Wych Lane – a new Booker concept store – in Gosport, Hampshire. He says they are delighted with the success they’ve achieved with Pizza to Go since the store opened just a month ago: “Over the last four weeks we have averaged sales of seven pizzas a day and we even managed to sell 12 pizzas in just one day last Sunday. As news of Pizza to Go has spread around our local community in Gosport we’ve attracted more and more new customers into the store every day. Our shoppers love the fact they can buy hot and fresh pizza from us and we’ve been really pleased with the level of sales we are achieving.”
Richard Cooper, Senior Brand Manager, Dr. Oetker says: “Imtiyaz and scores of fantastic retailers just like him have recently introduced the Chicago Town Pizza to Go concept into their shops and they are already achieving excellent rates of sale. It goes to show there is huge appetite amongst convenience shoppers for hot and fresh takeaway pizza. Our Chicago Town Pizza to Go concept therefore enables retailers to very quickly and easily tap into this huge growth market and start making more dough straight away.”
Retailers who buy the Chicago Town hot ‘Pizza to Go’ cabinet – for just £550+VAT – will be reimbursed in FREE stock[i]. Also, with free installation, free training and free POS it really is an affordable, quick and simple hot food to go solution for retailers who want to make more dough. Pizza to Go is a hot hold cabinet only, oven is also required.
[i] FREE Hot Pizza Cabinets based on Free Stock of Chicago Town Takeaway to the value of £560 covering the initial outlay of the Pizza Cabinet at £550+Vat. Free stock is assumed on an £RRP of £7. Based on 10 cases = £560. (8 pizzas in a case). Pay back is achieved in only 3 weeks. (Based on an average ROS of 30 pizzas a week). RRP is based on the store’s discretion. Hot Pizza Cabinet includes a 2 year in-store warranty which can be extended if required.
*Data source; MCA Eating Out Report 2018