pladis UK&I launches new McVitie’s Halloween cakes range

pladis, the global snacking company behind some the UK’s most-loved snacks, has launched a range of Halloween-themed cakes to celebrate the occasion. The range includes McVitie’s Jaffa Freaky cake bars, McVitie’s Jaffa Lemon and Slime cake bars, McVitie’s Digestives Beastly Bakes and McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks.

Available now across Grocery and Convenience channels, the cake range aims is at an MRSP of £1.00.

Claire Hooper, Head of Marketing for McVitie’s Cake Company at pladis UK&I said:

“We’re thrilled to be launching our McVitie’s Halloween cake range into the cake category this September. We know consumers love this season and these four products allow us to hit three occasions -a lunchbox treat, a me-time moment and an individually wrapped cake for trick or treaters.

 We’re confident these products will give great stand out on shelf and be popular with McVitie’s fans, giving retailers a fantastic opportunity to pick up additional impulse purchases by showcasing a great Halloween range”.

 

Product

MRSP

McVitie’s Hobnobs Terrifying Toffee Apple Flapjacks 4pk

£1.00

McVitie’s Digestives Beastly Bakes 4pk

£1.00

McVitie’s Jaffa Lemon & Slime cake bars 5pk

£1.00

McVitie’s Jaffa Freaky cake bars 5pk

£1.00

 

 pladis UK&I launches new McVitie’s cakes range to ensure Bonfire Night goes off with a bang

pladis, the global snacking company behind some the UK’s most-loved snacks, has launched two Bonfire themed cakes to ensure bonfire night goes off with a bang. 

Available now across Grocery and Convenience channels, Tate & Lyle Sticky Toffee Pudding Cake and Tate & Lyle Sticky Toffee Apple Pudding Cake are at an MRSP of £1.00.

Claire Hooper, Head of Marketing for McVitie’s Cake Company at pladis UK&I said:

“We’re excited to bring back two autumn flavour favourites to the cake category, to celebrate a much-loved British occasion, Bonfire Night. We know consumers love spending this chilly night with family friends so what better way to warm up than with a warm sticky pudding cake to share?

 We’re confident these cakes will bring something different to the cake category giving retailers a great opportunity to capitalise on the occasion.”

 

Product

MRSP

26653 Tate & Lyle Sticky Toffee Pudding Cake

£1.00

21363 Tate & Lyle Sticky Toffee Apple Pudding Cake

£1.00

 

Author: kimbarnard

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