PHOENIX FROM THE ASHES
The BP Dealer network has welcomed a new rebuild in the city centre of Bradford to the community – the Phoenix Service Station. Converted from a Gulf, the Phoenix has undergone a full knockdown and rebuild in partnership with forecourt solutions giant, The McFadden Group.
Run by three brothers, Ismail, Nazir and Mohammad Bismillah, the site offers a dedicated HGV lane with AdBlue dispensers. It also features a 2,000 sq ft Costcutter with Waffilicious sweet and savoury waffles and a Costa Express.
The brothers have been overwhelmed with the response of customers since reopening as a BP site, seeing an increase of 30% in the number of customers per week and a massive 35% increase in fuel sales. Ish Bismillah commented; “it has been incredibly busy, and we’re so pleased with the look and quality of the redevelopment.”
Howard Nunn, UK Sales Manager commented; ‘we would like to welcome Ish and his brothers to the BP community and commend them on this fantastic development. The quality of this site fits with our strategy to secure locations with strong retail offers and we look forward to seeing Phoenix go from strength to strength. We hope this new partnership demonstrates the benefits of working with BP for Dealers of any size.’