Peperami launches NEW Peperami and Cheese Snack Box

Peperami, the UK’s No.1 meat snacking brand, has unveiled an exciting new on-the-go offering with its Peperami and Cheese Snack Box. Combining two food favourites, the new meat and cheese combination is made using 100% pork salami and 100% real mild cheddar cheese. It is both high in protein and packed with calcium, creating a seriously smart snacking choice.

The new offering will meet demand for innovative and convenient food formats to help keep families fuller for longer whilst on the go. Recent research revealed more than two in five shoppers seek out snacks with less sugar while almost half of parents believe their children need more protein[1]. Containing high quality smoked pork salami sausage and premium real mild cheddar cubes, this new offering meets these demands from parents, delivering a snack box which is a great source of calcium as well as a protein kick, providing a great alternative to sugar laden snacks for both adults and kids to enjoy.

Pavan Chandra, Marketing Manager at Peperami says: “We’re really excited to launch our latest innovation, which will fill a gap in the market for interesting food combinations in on-the-go formats. The bright, upright packaging from the No.1 meat snacking brand is convenience at its finest and will help drive visibility and awareness, while maximising on-shelf space.

With shoppers looking for tasty and exciting lunchtime snacks, the new Peperami and Cheese Snack Box will shake up the continually growing meat snacks category and deliver something for the whole family to enjoy. ”

Peperami and Cheese Snack Box is available nationwide, with an RRP of £1.50 for a 50g pack.

[1] Source: Nielsen healthy snack hot topic 2017

Author: kimbarnard

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