OTIS QUENCHES SHOPPERS THIRST FOR TASTY SWEET TREATS WITH LIMITED EDITION PINK LEMONADE MUFFIN
Iconic American sweet bakery brand Otis is quenching shoppers thirst for a delicious sweet treat this summer, with the limited edition Otis Pink Lemonade Muffin.
The new muffin, available from mid-May, will feature a lemon muffin filled with a smooth raspberry & lemon curd filling, topped with delicate pink sugar crystals and decorated with an edible yellow straw; all wrapped up in a vibrant pink and white gingham muffin case, emulating a traditional picnic blanket.
The product will be supplied as thaw and serve, in cases of 24, at an RSP of £1.49
“Demand for seasonal NPD is at an all-time high, and summer is a key period for retailers looking to drive sales from the bakery fixture,” says Paul Maxwell, Marketing Manager UK at ARYZTA Food Solutions.
“The Otis Pink Lemonade Muffin is the perfect indulgent treat for shoppers looking to reward themselves on the go while, with vibrant packaging and an edible straw offering a fun point of difference to attract shoppers.
“Retailers will also be able to drive sales of the Muffin as part of an incremental deal; meaning there’s plenty of opportunity to maximise sales from in-store bakery this holiday season.”
Otis is one of a family of brands from ARYZTA Food Solutions, the in-store bakery specialists, offering American baked treats; including cookies, doughnuts and muffins, served from a range of in store display solutions.