One Stop launches ‘The Great Advent Giveaway’
‘Open the door to more’ this Christmas with One Stop from 1st December. This year, for the first time, supporting the launch of the new website onestop.co.uk, One Stop is giving people the chance to enter an online Advent Calendar Competition Game. People will have three chances every day to ‘Open the Door’ and see if they have won one of One Stop’s fantastic prizes. One Stop will be giving away one large prize every day from the 1st December running up to Christmas Day. Prizes range from annual cinema passes, Christmas chocolate hampers and a giant Andrex Puppy toy, as well as over 1000 smaller prizes that can be redeemed in store.
One Stop has taken a hyper-localised, social approach to Christmas this year by pushing this interactive online game across Facebook and Twitter to people living within 1km of One Stop stores across the UK. The campaign encourages sharing of the game between family and friends, and gamifies a daily interaction with the brand online, requiring a habitual opening of our advent calendar doors. Its intuitive playfulness is based on a cherished nostalgic Christmas tradition and offers an escapist distraction every day.
Social Media is a vital tool for engaging people to interact with the One Stop brand and building better relationships through competitions is what keeps consumers inspired during the busy Christmas period. Our aim is to give people a chance to WIN something exciting and ultimately showcase One Stops quality products, our breadth of range and the great value they can receive at One Stop.
We have constructed a fully responsive application within our website working seamlessly with social media. The goal being to present a fun customer-brand interaction as a pre-lude to Christmas, deliberately building positive sentiment around One Stop. Whether they win or lose, we are giving customers as rewarding an experience as possible that they’re encouraged to share. They will be able to play the game up to 72 times and so increasing their potential to win drastically than any other competition we have run.
Everything we create for Christmas must be interesting, engaging and stick closely to our overall seasonal message of Open the Door to more. We aim to create impactful cut through during Christmas clutter with an engaging digital experience and add joy rather than anxiety during a hectic period.