NUTELLA B-READY; BIGGER AND BETTER
Nutella B-Ready, the light and crunchy biscuit from Ferrero, entered the biscuit category with a bang last year, and is now worth over £15m. Already available as a single serve or multipack of six, the brand is expanding the Nutella B-Ready range with the introduction of a 10-pack this month (RRP £2.99), to cater for larger households.
Also joining the line-up this month is a 59p RRP price-marked park (PMP) single serve format. The PMP will help retailers communicate value to customers and drive increased impulse purchases in-store.
Levi Boorer, Customer Development Director, comments: “We have had a strong first year in market with Nutella B-Ready and hope to see this success continue with the launch of our new formats. Now established in the biscuits category, Nutella B-Ready is the ideal mid-morning snack, containing 115 calories.”
“To get the most out of our different pack sizes, retailers should range Nutella B-ready single serve near till-point or within popular confectionery lines, while the multipacks should be placed in the biscuits aisle.”
To capitalise on the launch, retailers can order a full suite of POS from Ferrero’s dedicated trade hub: www.yourperfectstore.co.uk.
 Nielsen Scantrack, Total Coverage MAT to 25.08.18 based on Value Sales