Maynards Bassetts, the brand behind the UK’s bestselling candy bag1, is launching an exciting new on-pack promotion across its range, offering over 1,000 prizes to lucky consumers.?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

Launching on 1st May and running through to 31st August, the Maynards Bassetts Sweet Sounds of Summer promotion offers consumers the chance to win exciting music-related prizes, including gig tickets, headphones and portable speakers. The promotion aims to tap into consumers’ fun side over the summer season, particularly appealing to 20-45 year olds.

To be in with a chance of winning a prize, consumers must simply purchase a promotional pack, find their code inside, then type it in at to find out if they’ve won instantly.

Marta Sanso, senior brand manager for Joyful Candy at Mondelēz International, said: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months. It involves the same packs that consumers know and love, with the addition of a fun competition for all to enjoy. With the weather warming, the summer is a great time to drive candy sales and with attractive on-pack activations offering an opportunity to excite customers, we hope to drive further penetration, so retailers should stock up now.”

The promotion will feature on the following packs:

Maynards Bassetts Wine Gums 190g, RRP* L1.52

Maynards Bassetts Wine Gums 400g, RRP L2.51

Maynards Bassetts Wine Gums 165g, RRP L1.32 (L1 PMP & non-PMP)

Maynards Bassetts Jelly Babies 190g, RRP L1.52

Maynards Bassetts Jelly Babies 400g, RRP L2.51

Maynards Bassetts Jelly Babies 165g, RRP L1.32 (L1 PMP & non-PMP)

Maynards Bassetts Liquorice Allsorts 190g, RRP L1.52

Maynards Bassetts Liquorice Allsorts 400g, RRP L2.51

Maynards Bassetts Liquorice Allsorts 165g, RRP L1.32 (L1 PMP & non-PMP)

1 Maynards

Author: kimbarnard

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