myblu is Going for Gold with New Variant

 

The innovative e-vapour brand blu is expanding its flavour portfolio with the launch of a new and improved Golden Tobacco flavour for its pod-mod device, myblu – the No.1 closed kit device in the UK[i].

Chris Street, Head of Trade Marketing at blu UK, comments: “We’re always looking at ways to strengthen our flavour portfolio using the latest in vaping technology to deliver innovative products that respond to rising trends.  This is why we’re launching a new and improved Golden Tobacco flavour to complement our existing myblu range.”

 

myblu Golden Tobacco has notes of caramel and nutty flavour tones which have performed exceptionally well in consumer testing.  The new and improved flavour will be rolled out in stores in the coming weeks and available in both myblu core and Intense Liquidpod variants, which feature nicsalts to closer replicate the sensation of smoking a traditional cigarette.

 

Chris Street continues: “Retailers should make sure they’re stocking a strong range of liquids, including our latest Golden Tobacco variant, alongside other fruit and mint-based flavours, to ensure they’re well equipped to capitalise on the lucrative sales on offer through this fast-growing category.”

 

myblu Liquidpods and Intense Liquidpods retail at £5.99 for a pack of two 1.5ml Liquidpods[ii].  Please see below for further details on the different strengths and flavours available.

 

myblu Intense Liquidpods are available in the following flavours:

  • Golden Tobacco: A delicious tobacco blend with both caramel and nutty flavour tones

 

  • Tobacco: Mimics the authentic, classic taste of rich, robust tobacco
  • Menthol: Notes of sweet spearmint and peppermint give this flavour a classically cool taste
  • Strawberry Mint: Blends sweet and minty elements with distinct notes of fruit
  • Blueberry: Crafted to deliver the fresh flavour of ripe, handpicked blueberries

 

myblu standard Liquidpods are available in the following flavours including zero, 0.8% and 1.6% nicotine strengths:

  • Golden Tobacco: A delicious tobacco blend with both caramel and nutty flavour tones

 

  • Green Apple: A sweet-and-sour vape inspired by mouth-watering green apples
  • Mango Apricot: Sweet and tangy, with notes of mango and apricot
  • Cherry Crush: Sweet, sun-ripened Maraschino cherries, topped with notes of tobacco
  • Eucalyptus Lemon: Melds zesty, sour lemon with cool mint tones of eucalyptus
  • Ginseng Ginger: Sweet and spicy, combining warming ginger and restorative ginseng
  • Café Latte: Hearty notes of roasted espresso beans and steamed milk
  • Bourbon Caramel: The irresistible essence of aged Bourbon and creamy caramel

 

[i] Nielsen market data – December 2018

[ii] For the avoidance of doubt, retailers are free at all times to determine the selling price of their products

Author: kimbarnard

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