Maltsmiths is launching a bold new design to further drive its already strong performance.

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Launched to bridge the gap between premium lager and craft, Maltsmiths’ new look increases standout on shelf, and will encourage ‘craft curious’ consumers to trade up. Created with the brewers behind the beers, or ‘Maltsmiths’, the new logo is inspired by their personal passions.


The new look will be introduced across 6x330ml cans, 12x330ml cans and 660ml bottles of Maltsmiths Lager in the off-trade, with the new design being replicated in the on-trade on lens badges, tap handles, glassware and POS.


Since launch, Maltsmiths is now available in 1,600 pubs nationwide, and the UK-wide roll-out of the new look can in the off-trade will continue to drive consumer awareness and trial.660 bottle


Available nationwide, Maltsmiths Pilsner style Lager is brewed at the award-winning Caledonian brewery in Scotland.


Sam Fielding, Brand Director at HEINEKEN said: “We’re thrilled to be announcing the launch of Maltsmiths’ new look, it’s a really exciting time for the brand. Our Maltsmiths are following their passions and creating crisp, full-flavoured beers they want to drink. The new design perfectly showcases their passion for brewing and beyond, whilst creating stand-out on the bar and in the fridge. Maltsmiths is the perfect gateway into craft beer – the beers are created for curious drinkers that love lager, but want an experience and a taste that’s a little bit different. The new branding reflects this positioning, and offers a point of difference – ultimately driving strong sales for retailers as people trade up.”


The new look Maltsmiths is available now.


Author: kimbarnard

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