MAGNERS UNVEIL NEW DARK FRUIT ADDITION TO CIDER FAMILY
Magners Irish Cider has launched a new Dark Fruit flavour to the UK off-trade market. Magners Dark Fruit is the latest addition to the Magners family, offering a taste of jammy berries and sharp blackcurrants at 4% ABV.
The new cider is currently available to buy from convenience retailers and Costco in 4x 440ml and 10x 440ml can packs. Also available from Asda stores and online nationwide from January 2018.
A delicious addition to the Magners range, Magners Dark Fruit has been introduced to give consumers a Dark Fruit option from a premium cider brand.
Whilst fruit flavoured ciders have traditionally been regarded as a summer drink, with its rich berry notes and jammy flavours, Magners Dark Fruit can be enjoyed all year round. It’s striking vibrant purple packaging will have great shelf stand out and create interest on the fixture.
Janette Murray, Magners Marketing Manager said: “After a successful launch in the Scottish on-trade, we are delighted to now be able to offer Magners Dark Fruit to take home. The new product has been really well received and the vibrant packaging is grabbing the attention of curious cider consumers.
Magners has enjoyed category growth over the past year, and we’re confident the roll out of Dark Fruit will instil our place within the category, both with new and loyal consumers.”