Logic taps into growing refillable market with refreshed e-liquid bottles
Logic LQD e-liquids range now available with new bottle design and reduced MRRP
Vaping brand, Logic has announced an update of its Logic LQD e-liquids range, including a new bottle design and a lower MRRP.
The enhanced e-liquid range will enable retailers to maximise sales in the refillable Reduced Risk Products (RRP) segment – now the fastest growing segment within the vaping category.
With a new, competitive MRRP of £3.99 for 10ml, the updated range will allow retailers to capitalise on the increasing consumer trend towards value. The new bottles, featuring a convenient screwcap lid and travel-size design, form part of the brand’s ongoing efforts to develop and innovate to meet the demands of the 76% of adult vapers in the UK who use refillable devices.
Available in tobacco, cherry, menthol and berry mint, the Logic LQD e-liquid range reflects the most popular vaping flavours – fruit (30%) menthol (22%) and tobacco (20%)2.
Nick Geens, Head of Reduced Risk Products at JTI UK, comments: “With the vaping category growing 9.3% in the last two years, JTI is committed to continuing to innovate to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.
We have a dedicated insights team that tracks market trends, so we can be sure to provide retailers with new Logic products that allow them to maximise the profit potential of the category. We are confident that this update to our Logic LQD e-liquid bottles will provide consumers with value, convenience and on-trend flavours – in turn, helping retailers enhance sales.”
The news follows the successful extension of the Logic LQD e-liquid range to include new lower strength (6mg) options earlier in the year, as JTI continues to introduce new products to the market in line with consumer demand. The enhanced Logic LQD e-liquids will sit alongside the existing must-stock vaping range from Logic, including Logic PRO – the No.1 capsule vaping device in the UK and 2018 ‘Product of the Year’ and Logic CURV.
For more information on the Logic LQD portfolio and its range, retailers should speak to their local JTI Logic Champion or call the help desk on 0800 112 3401. Retailers can also visit www.jtiadvance.co.uk for further information, support and guidance on tobacco and e-cigarette vaping.
Nielsen Scan Track Q1 2018 vs. Q1 2017. Value Sales. Traditional Retail only
 KTNS Omnibus MAT Q1 2018
Nielsen Scan Track FY 2017 vs. FY 2015. Value Sales
 Nielsen Scan Track Q1 2018 Unit Sales. Traditional Retail (KMGs, Convenience, Independents & Symbols)