L&B BLUE PORTFOLIO EXPANDS WITH LAUNCH OF BRIGHT AIR FILTER
Imperial Tobacco is delighted to introduce L&B Blue Bright Air Filter, our latest Factory-Made Cigarette (FMC) innovation.
Bright Air Filter combines a recess in the filter tip with a firmer filter structure, with our research suggesting that adult smokers in the Sub-Economy sector can expect the impression of a smoother, better quality smoking experience.
Imperial Tobacco Brand Manager Madeleine Pearce comments: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”
Imperial’s overall share of the Sub Economy sector currently stands at 46%, with L&B Blue contributing heavily to this success.
Launching 1 February, L&B Blue Bright Air Filter is available in King Size 20s with an RRP of £8.70.
 Market Screening Benchmarking, UK November 2017
 ITUK Estimates, October 2018
 RRP as of 1 February 2019. Retailers are always free to set their own prices.