LAMBRINI REVS UP SALES WITH ‘WIN OUR MINI’ COMPETITION
Lambrini, the number one, award-winning perry brand has launched a line-up of limited-edition bottle wraps, together with a competition to win a brand-new Mini Cooper, in celebration of its British roots.
Available now, the new on-pack promotion has been rolled out on all 75ml and PMP bottles of Lambrini Always Original, So Strawberry and Very Cherry, offering consumers the opportunity to enter into a prize draw to ‘Win Our Mini’, creating more reasons to purchase. To enter, consumers will need to register their details online* via a link on the rear of the bottle.
Flying the flag, the brand’s new-look sleeves are emblazoned with a bold Union Jack, a visual of the iconic Mini Cooper and the word ‘WIN’ boldly embossed on the shoulder, which provides increased stand out on shelf, helping retailers maximise sales during this important winter peak.
Lambrini’s latest SKU is available throughout major grocers, including Asda, Morrison’s, Co-op, Tesco and Sainsbury’s, as well as wholesale channels, until December 2018.
Emily Cross, Brand Manager for Lambrini at Halewood Wines & Spirits, commented: “Just like Lambrini, the iconic car brand Mini has timeless appeal, provides endless fun and is very popular among our audiences. As such, we’re confident that the ‘Win Our Mini’ competition will stimulate demand and drive consumer interest from both loyal and new fans discovering Lambrini for the first time.”
Wider PR and social media activity will support this latest launch.