• Kinder is launching into the kids chilled snacking category, currently worth £206m[1]
  • Two new products is now being made available to all channels this month – Kinder Milk Slice and Kinder Pingui – primarily aimed at the after school snacking occasion
  • The UK launch follows huge early success in Ireland, where Kinder is now the number one chilled brand in the market[2]

Ferrero is introducing a new range of Kinder chilled snacking products, marking further diversification of its brands in the UK market. Two products will join the line-up in single serve and multipack formats: Kinder Milk Slice (28g) and Kinder Pingui (30g), with a single serving containing 118 calories and 135 calories respectively. As a tasty after school treat, the UK launch will be supported across multiple channels leveraging the Cool After School Treats platform.

Levi Boorer, Customer Development Director, states: “The products have tested really well with families, scoring high in the areas of taste and brand love[3]. We have a definitive USP in that both products are made with fresh milk – Milk Slice is made up of 40.5% pasteurised milk and Pingui 24% – providing a real quality taste and point of difference.


“We are proud of the unique recipes used to make our Kinder Chilled products with no artificial colourings or preservatives. Each serving is also individually wrapped in small portion sizes – something, we as Ferrero, have been doing with our portfolio from the start.”


“Kinder Chilled is a great value proposition,” Boorer continues. “It provides parents with the reassurance of a good quality snacking product from a brand they can trust – and the portion size means they can be enjoyed as a little treat.”


“The range’s success in other markets demonstrates the potential of the kids chilled snacking category. Both products perform strongly in Ireland, where Kinder is the number one kids chilled brand in the market[4] – giving us confidence for our UK launch.”



Product details


Kinder Milk-Slice: a deliciously different, milky and simple snack that will keep parents and kids going between meals, without ruining anyone’s appetite. Made with 40.5% fresh milk and contains 118 calories.

  • Single serve 28g: RRP £0.40
  • 5 pack: RRP £1.56

Kinder Milk Slice has a fluffy milky filling, two thin layers of sponge and a drop of honey.


Kinder Pingui: a chilled chocolate treat made especially for kids taste buds that parents feel happy giving them after school. Made with 24% fresh milk and contains 135 calories.

    • Single serve 30g: RRP £0.48
  • 4 pack: RRP £1.59


Kinder Pingui is the perfect combination of milky filling, between two thin layers of cocoa sponge all covered in chocolate.


[1] IRI Chilled Market Data, 52 w/e 02.06.19

[2] Nielsen, Ireland Chilled Data, April 2019

[3] Ferrero/Future Thinking GAT tracker. Ireland July 18. Parent of kids 3-8, sample size 2,500

[4] Nielsen Ireland Kids Chilled Market Data May 2019

Author: kimbarnard

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