Kinder, the fastest growing seasonal brand[1], is bringing joy to retailers this Easter with an egg-citing retailer competition designed to drive consumers into store and increase sales during the key Easter sales period.image001


Back by popular demand, the award-winning competition will give five lucky retailers the chance to win everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock. This year the retailers will also have access to bespoke social assets to drive further excitement in their community ahead of Easter.


Kinder was a key driver of growth for Ferrero over Easter in 2017, with its Kinder Seasonal range being the fastest growing brand amongst the top 10, reaching almost £20m[2]. Due to its success, this year, the Kinder Easter Egg Hunt is back. Helping retailers to capitalise further on the spring period and share the joy of Easter Egg Hunts within their local communities, the Kinder Egg Hunt Kit will be available to the convenience channel with an MRSP €9.00.


To enter the competition, retailers must complete the form online at Entries open from 2nd March and winners will be announced mid-March, ahead of the activation of the Kinder Easter Egg Hunts on 30th March-1st April (Easter Weekend).


Levi Boorer, Customer Development Director, Ferrero comments: “We’re keen to help our retailers give back to their local community, especially during the Easter period. Last year’s Easter Egg Hunt activity was a great success as retailers saw an increase in their Easter sales year-on-year, as well as increased basket spend compared to the previous week of trading. We are looking forward to seeing the results achieved this year and to spread a little joy this Easter.”


[1] Nielsen, Total Coverage, Easter 2016 versus Easter 2017 (31.12.16 – 29.04.17)

[2] Nielsen, Total Coverage, Easter 2016 versus Easter 2017 (31.12.16 – 29.04.17)

Author: kimbarnard

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