JTI updates Logic PRO UK’s No.1 capsule vaping device[i] enhanced with new, soft touch finish and faster charging

Vaping brand Logic has announced an update to its popular Logic PRO capsule vaping device. Rolling out from September, the next generation Logic PRO 2 features a new soft touch finish, lighter weight and improved charging time.

The update will build on the success of the easy-to-use smart capsule system Logic PRO – the No.1 capsule vaping brand in the UK[ii] and winner of the 2018 ‘Product of the Year’ award[iii].

Launching at an introductory price of £10, Logic PRO 2 is lighter and smaller than its predecessor. With a matte black, soft-touch finish for a more comfortable vaping experience, the latest device also includes a 650 mAh battery that can fully charge in 100 minutes and lasts 24 hours.

Logic PRO 2 uses the same smart capsules as the Logic PRO, and available at the same competitive RRP of £4.50 per pack of 3. They are available in a variety of strengths and six flavours – Tobacco, Menthol, Cherry, Vanilla, Berry Mint and Strawberry – reflecting the most popular vaping flavours – fruit (30%) menthol (22%) and tobacco (20%)[iv].

Nick Geens, Head of Reduced Risk Products at JTI UK, comments: “With the vaping category growing 8.4% in the last year[v], we are continually developing and innovating to ensure we meet the needs of the ever-growing number of vaping consumers in the UK.

Our dedicated insights team track market trends, so we can be sure to provide consumers with a convenient and comfortable vaping experience, as well as providing retailers with new Logic products that allow them to maximise the profit potential of the category”.

The new Logic PRO 2 will join JTI’s existing must-stock vaping range, including Logic Compact, a new cutting-edge closed tank device that offers a stylish and convenient vaping experience, and Logic LQD, which updated its e-liquid bottles with a new design and lower RRP earlier this year.

For more information on the Logic portfolio, retailers should speak to their local JTI Logic Champion or call the help desk on 0800 112 3401. Retailers can also speak to their sales representative or visit www.jtiadvance.co.uk for further information, support and guidance on tobacco and e-cigarette vaping.

[i] Nielsen Scan Track Q2 2018 Unit Sales. Traditional Retail (KMGs, Convenience & Gas, Independents & Symbols)

[ii] ibid

[iii] LOGIC PRO E-CIGARETTE CATEGORY WINNER 2018. Survey of 10,637 people by Kantar TNS

[iv] KTNS Omnibus MAT Q1 2018

[v] Nielsen Scan Track MAT Q2 2018 vs. MAT Q2 2017

 

 

 

 

Author: kimbarnard

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