As part of our recent launch of JPS’s enhanced factory made cigarettes range – including JPS Real Blue, JPS Silver Stream and JPS Green Edge – Imperial also asked independent retailers the question: ‘what would make your perfect day?’


The aim was to make some dreams come true for 30 hardworking traders and their families across the country, and thank them for informing their adult smoker customers about our JPS innovations in response to their enquiries.

Winner’s highlights included Mr Jayesh Makhecha of Stevens Tobaccos in Bexhill-On-Sea, who won the chance to watch an Ed Sheeran concert at a private box in Wembley. Mr Makhecha commented: “What a fantastic prize! It falls on my birthday weekend and I’m due to be a new dad two weeks after that so it will be a great treat for myself and Priya my wife. Thanks so much; I will never forget it.”

Mr Raju Patel, of News Rack in Eastbourne was convinced winning a holiday in Paris was a “wind up”. “I never usually win anything!” he exclaimed.

Meanwhile, Mr Jasdev Jatana – who owns three stores in March, Cambridgeshire – was thrilled to learn he’d won a PS4. He explained that in his locality there was always a need to keep up with the latest trends in the market, and that JPS’s latest enhancements had certainly delivered in that respect. JPS Real Blue, JPS Silver Stream and JPS Green Edge offer premium features at a value price point, and are all available in both King Size and Superkings 20s at RRPs* of £8.65.

The full list of winners and prizes relating to the ‘Make Your Day’ competition can be found at:

* For the avoidance of doubt, retailers are free at all times to determine the selling price of their products.


Author: kimbarnard

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