JET highlights its growth plans at the Phillips 66 2018 Customer Conference
Fuel brand JET outlined its growth plans and continued commitment to UK forecourt retailing to over 100 independent JET dealers at the recent Phillips 66 2018 Customer Conference. The two day ‘Fuelling Growth, Together’ conference took place in Cannes, France, in early May and saw the company’s Retail and Wholesale customers come together for a series of business updates and breakout sessions.
Presentations were delivered by Mary Wolf, Managing Director, UK Marketing, Phillips 66 and Pam McGinnis, President, Global Marketing for Phillips 66. Attendees were also invited to take part in a series of breakout sessions run by senior Phillips 66 representatives who provided an update on the retail, wholesale, supply and sales support areas of the business. In addition, there was a session on cyber security delivered by Phillips 66 IT experts.
Attendees also benefitted from industry insight provided in breakout sessions hosted by two leading experts; Richard Lim, Chief Executive of Retail Economics and Val Kirillovs, New Business Director at HIM Shopper Research and Insights.
Richard provided an overview of the UK’s current economic climate and explored the impact of factors such as GPD and Brexit on consumer confidence and the wider economy. Val’s session explored the trends affecting fuel consumers’ habits and how forecourts can build consumer trust and loyalty to influence buying habits.
When not participating in the business sessions, JET dealers and their partners were invited to make the most of the beautiful surroundings of Cannes, with a Discovery Walking Tour of the old town, a tour of the nearby St.Honorat Island, which is inhabited by monks.
Mary Wolf, Managing Director, UK Marketing, Phillips 66, comments: “We are delighted with how well the conference was received by our customers. We chose ‘Fuelling Growth, Together’ as our conference theme to highlight not only our growth plans for the JET network, but also our ongoing commitment to adding value to our dealers’ businesses so that they can thrive and achieve their own ambitions. Bringing our customers together in a venue that is far removed from their everyday commitments is invaluable as they get the chance to share their views and experiences with other dealers in our network.”
Moiz Vas, Director of VAS Group, operates JET Coltishall in Norfolk. He said: “The conference provided a great opportunity to share good practice and pick up solutions to problems from like-minded operators. It was a welcome opportunity to catch up with the JET team and meet the key new members.”