Jack Link’s Increase Protein Snack Offering with Biltong Launch
The world’s largest meat snacking producer, Jack Link’s, has unveiled the launch of their own Biltong, joining the already successful range of jerky and meat snack products. Made using 100% lean beef to a traditional South African recipe, the new addition boasts gluten free, low fat and protein rich credentials, appealing to health-conscious consumers.
The tender pieces of Jack Link’s Biltong are made from the finest British beef, marinated and cured with authentic South African spices. A combination that proved incredibly popular with consumers during taste tests.
Jack Link’s is one of the fastest growing brands in the ambient snacking category in the UK (+132% (Nielsen YTD to 07.10.17), dedicated to driving the category forward and bringing innovation to the market. As the ambient meat snacking category has grown +2.1% in the last year and shows no sign of slowing, the introduction of Biltong, appealing to a broader audience and demographic, has come at the perfect time.
On the go snacking and at home consumption are the two biggest purchase occasions for the category, to ensure demand is met, Jack Link’s Biltong will be available in both a 25g pack and a larger 70g pack designed for sharing at home. To support the new launch and encourage repeat purchase, Jack Link’s will be investing heavily in and out of store to ensure the category continues to grow and is effectively supported.
Jack Link’s Biltong is available from supermarkets and convenience stores nationwide, with an RRP of £1.50 for a 25g pack and £2.99 for a 70g pack.