J₂O CELEBRATES RETURN OF LIMITED EDITION GLITTERBERRY FLAVOUR WITH NEW TV AD

From November, Britvic’s J₂O Glitterberry flavour is hitting screens for the first time since 2011 with a TV ad for the much loved brand. This festive blend of grape, cherry and winter spices with edible gold glitter was the top performer in its category last Christmas based on rate of sale[1], and is back by popular demand, just in time for the festive party season.

The 10 second advert will run from 1st November to 31st December, coinciding with the product arriving in stores earlier than ever to help retailers make the most of the Christmas opportunity. The new TV creative features J₂O’s brand ambassador, Mojo, the cheeky Alpaca, who brings a sense of fun to any occasion and encourages people to ‘Find their Mojo’. This time, he’s bringing his pearls of wisdom to festive partygoers and encouraging them be bold and hit the dancefloor with Glitterberry in hand.

 

A true Christmas staple – in the weeks leading up to Christmas 2017 nearly a third Glitterberry buyers bought this over any other drink in the category[2], making it a unique offering and something shoppers look forward to seeing each year. Alongside the TV ad, Britvic is investing in a heavyweight shopper campaign which includes in-store advertising.

Glitterberry made a huge impact on the category in 2017, when £9 out of every £10 spent on the flavour was incremental to the category[3]. The variant also falls below the soft drinks industry levy, making it a versatile choice for any social occasion.

 

Trystan Farnworth, Commercial Director, Convenience & Impulse at Britvic, commented: “Glitterberry always proves to be a fantastic addition to the J₂O portfolio at Christmas and we continue to get great feedback from consumers who look out for it each year. We’re very excited to be supporting it with its own dedicated TV ad for the first time since 2011, driving increased awareness across the nation.

 

“The product will stand out on retailers’ shelves and is a great brand to build displays with to encourage their customers to pick it up as a tasty, refreshing drink to take to Christmas parties and family gatherings this festive season. J2O Glitterberry is the ideal alternative to an alcoholic drink which still tastes and looks great.”

[1] Nielsen, Total Coverage, Adult Socialising (as defined by Britvic), Value ROS, 12 wks, w/e 30.12.17

[2] Kantar Worldpanel, Take Home Panel, Total Market, Adult Socialising (as defined by Britvic), 12wks w/e. 31.12.17

[3] Kantar Worldpanel, Take Home Panel, Total Market, Adult Socialising (as defined by Britvic), 12wks w/e. 31.12.17

Author: kimbarnard

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