INTRODUCING NEW M&M’S® CRISPY SPREAD AND NEW FAMILY SHARING SPREADS RANGE
Mars Chocolate Drinks and Treats has today announced a new addition to its chocolate spreads range, M&M’s® Crispy Spread.
The delicious chocolate spread, featuring M&M’s® Crispy inclusions, sees the introduction of the globe’s number one confectionery brand* to the chocolate spreads category.
Available in a 350g jar, the familiar brand appeal and eye-catching packaging, is sure to create on shelf appeal for shoppers and M&M’s® fans alike, while offering even more choice to consumers seeking out new and innovative spread combinations.
Chocolate spreads remain an important part of the £422m sweet spreads category**, with a third of UK households’ buying spreads***. The range of spreads from Mars Chocolate Drinks and Treats continues to show growth offering shoppers’ choice in the chocolate spreads category**.
The company has also announced a new family sized range of spreads. Now available in a 350g glass jar, Galaxy® and Maltesers® Spreads are ideal for families, and perfect for sharing.
Michelle Frost, general manager at Mars® Chocolate Drinks and Treats, says: “We are extremely excited to introduce M&M’s® Crispy Spread to our range of iconic confectionery branded spreads. We continue to innovate and create interest in the category, and are looking forward to offering even more choice with this new family sharing range”.
M&M’s® Crispy, Galaxy® and Maltesers® Spreads are available now. RRP £2.79. For all sales enquires please contact SHS 01452 378500.
*IRI All Grocery Values Sales to June 2017
**IRI Value sales to 10 June 2017
*** Kantar household panel data 10 September 2017