ICE PACK BABY! IMPERIAL ANNOUNCES UNIQUE ADDITION TO GOLD LEAF PORTFOLIO
Imperial is delighted to announce Gold Leaf Ice Pack, a unique roll your own (RYO) proposition, arriving in the independent channel from 1st July.
Ice Pack takes its inspiration from the success of the current Gold Leaf 30g Handy Pack, our popular all-in-one 30g RYO solution. However, Ice Pack features mentholated tips – a first for the category. Now adult smokers will be able to enjoy the fresh taste of menthol whenever they roll their own.
Ice Pack includes:
- 30g pouch of Gold Leaf rolling tobacco
- 2 x 40 Rizla Regular Green cigarette papers
- 72 Rizla ultra slim menthol filter tips
Brand Manager Jamie-Burns Smith comments:
“Gold Leaf’s rise has been momentous. Since its launch in 2007 it’s become Imperial’s largest RYO brand and the UK’s bestselling Economy RYO, with a current overall sector share of 18%1.
The unique composition of Ice Pack – with its bundled menthol filter tips – demonstrates the brand’s continued commitment to innovation, ensuring we meet the needs of modern adult smokers. We’re confident our retailers will agree.”
The RRP of Gold Leaf Ice Pack is £11.002, the same price as a standard Gold Leaf 30g Handy Pack.
1 ITUK Estimates, April 2018
2 Retailers are free to set their own prices at all times